Sao Paulo - The New Home for Top Startups of Brazil
The largest city in South America - Sao Paulo is home to more than 45 million people. With a landmass greater than that of the U.K, Sao Paulo had a GDP of over 600 billion dollars, which forms one-third of the entire GDP of Brazil. Apart from these staggering numbers, Sao Paulo is also one of the World’s top 10 economies! But how do these numbers matter for innovation? Well, the magnificent city is innovating rapidly, giving birth to some incredible startups and attracting the attention of global investors. A couple of years back, a whopping 76% of the entire venture capital invested in Latin America was won by startups in Sao Paulo. The figures tell you a story - but how did the story shape the way it is today? How did Sao Paulo manage to gather so many startups and attract investors from around the world? Let’s dive in straight to find all the answers!